HATCH:

A DECADE BREWING

A DECADE BREWING

A DECADE BREWING

Skills:

Video Editing, Motion Graphics

Video Editing, Motion Graphics

Client

Client:

HATCH

HATCH

Tools

Tools:

Premiere Pro

After Effects

Illustrator

Premiere Pro

After Effects

Illustrator

Year:

2025

PROJECT OVERVIEW:

PROJECT OVERVIEW:

Created a branded promotional video celebrating
Hatch Coffee Roasters’ 10th anniversary.


The film highlights Hatch’s story, values, and craft through authentic storytelling, natural lighting, and warm visuals.
I served as the creative director, contributing to concept development, visual direction, and post-production to bring Hatch’s personality to life through pacing, tone, and motion.

PROJECT OVERVIEW:

Created a branded promotional video celebrating
Hatch Coffee Roasters’ 10th anniversary.


The film highlights Hatch’s story, values, and craft through authentic storytelling, natural lighting, and warm visuals.
I served as the creative director, contributing to concept development, visual direction, and post-production to bring Hatch’s personality to life through pacing, tone, and motion.

Skills:

Video Editing, Motion Graphics

Client:

HATCH

Tools:

Premiere Pro,

After Effects,

Illustrator

Year:

2025

Thumbnail of the video with multiple bags of coffee beans from Hatch scattered across a round tray.

CONCEPT:

CONCEPT:

The goal was to capture the people, process, and passion behind Hatch Coffee Roasters.

Lighting and colour choices were inspired by the cozy tones of local cafés, reflecting
Hatch's authentic and down-to-earth identity. Smooth transitions and warm textures create a calm, mindful rhythm that mirrors the craft of brewing coffee.

To reinforce the brand's visual identity, I designed and animated the opening and closing logo reveals that align with Hatch's existing branding through motion.

Logo Animation
Animation of the opening sequence with the text "hatch" appearing with smoke.

Opening Sequence

Closing sequence animation.

Closing Sequence

Logo Animation
Animation of the opening sequence with the text "hatch" appearing with smoke.
Animation of the opening sequence with the text "hatch" appearing with smoke.

Opening Sequence

Closing sequence animation.
Closing sequence animation.

Closing Sequence

Animation of the opening sequence with the text "hatch" appearing with smoke.
Animation of the opening sequence with the text "hatch" appearing with smoke.

Opening Sequence

Closing sequence animation.
Closing sequence animation.

Closing Sequence

EXECUTION
Opening frame in the hook of the video on storyboard.

Storyboard

Opening frame in the hook of the video after editing.

Final

Execution
Opening frame in the hook of the video on storyboard.
Opening frame in the hook of the video on storyboard.

Storyboard

Opening frame in the hook of the video after editing.
Opening frame in the hook of the video after editing.

Final

Opening frame in the hook of the video on storyboard.
Opening frame in the hook of the video on storyboard.

Storyboard

Opening frame in the hook of the video after editing.
Opening frame in the hook of the video after editing.

Final

Colourgragding samples
Colourgrading sample of the spinning coffee bean bag tray.
Colour grading sample of the coffee cups outdoors.
ColourGrading Samples
Colourgrading sample of the spinning coffee bean bag tray.
Colourgrading sample of the spinning coffee bean bag tray.
Colour grading sample of the coffee cups outdoors.
Colour grading sample of the coffee cups outdoors.
Colourgrading sample of the spinning coffee bean bag tray.
Colourgrading sample of the spinning coffee bean bag tray.
Colour grading sample of the coffee cups outdoors.
Colour grading sample of the coffee cups outdoors.

Reflection:

Reflection:

This project strengthened my ability to combine design, storytelling, and client collaboration. Filming in an active café challenged me to adapt to changing environments while maintaining visual consistency in tone and brand alignment.

Through the process, I learned how to capture the textures, lighting, and ambiance of a live café, creating a piece that feels personal, raw, and true to Hatch's story.

This project strengthened my ability to combine design, storytelling, and client collaboration. Filming in an active café challenged me to adapt to changing environments while maintaining visual consistency in tone and brand alignment.

Through the process, I learned how to capture the textures, lighting, and ambiance of a live café, creating a piece that feels personal, raw, and true to Hatch's story.

Hayley filming the process of coffee bean making.

A little BTS!

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