HATCH:

A DECADE BREWING

A DECADE BREWING

A DECADE BREWING

Skills:

Video Editing, Motion Graphics

Video Editing, Motion Graphics

Client

Client:

HATCH

HATCH

Tools

Tools:

Premiere Pro

After Effects

Illustrator

Premiere Pro

After Effects

Illustrator

Year:

2025

PROJECT OVERVIEW:

PROJECT OVERVIEW:

Created a branded promotional video celebrating
Hatch Coffee Roasters’ 10th anniversary.


The film highlights Hatch’s story, values, and craft through authentic storytelling, natural lighting, and warm visuals.
I served as the creative director, contributing to concept development, visual direction, and post-production to bring Hatch’s personality to life through pacing, tone, and motion.

PROJECT OVERVIEW:

Created a branded promotional video celebrating
Hatch Coffee Roasters’ 10th anniversary.


The film highlights Hatch’s story, values, and craft through authentic storytelling, natural lighting, and warm visuals.
I served as the creative director, contributing to concept development, visual direction, and post-production to bring Hatch’s personality to life through pacing, tone, and motion.

Skills:

Video Editing, Motion Graphics

Client:

HATCH

Tools:

Premiere Pro,

After Effects,

Illustrator

Year:

2025

CONCEPT:

CONCEPT:

CONCEPT:

The goal was to capture the people, process, and passion behind Hatch Coffee Roasters.

Lighting and colour choices were inspired by the cozy tones of local cafés, reflecting
Hatch's authentic and down-to-earth identity. Smooth transitions and warm textures create a calm, mindful rhythm that mirrors the craft of brewing coffee.

To reinforce the brand's visual identity, I designed and animated the opening and closing logo reveals that align with Hatch's existing branding through motion.

The 3D logo is modelled in Blender and textured in Adobe Substance 3D Painter
for the metallic and reflective effect.
The planet and atmospheric glow were
crafted natively in After Effects, set against animated stars to create a
celestial environment. Inspired by NASA's documentation videos, the typography
emerges with a typewriter effect.

The poster is paired with the piano
intro of "Halley's Comet" by Billie Eilish to connect visual motion with
emotional resonance.

The 3D logo is modelled in Blender and textured in Adobe Substance 3D Painter for the metallic and reflective effect. The planet and atmospheric glow were crafted natively in After Effects, set against animated stars to create a celestial environment. Inspired by NASA's documentation videos,
the typography emerges with a typewriter effect.

The poster is paired with the piano intro of "Halley's Comet" by Billie Eilish to connect visual motion with emotional resonance.

Logo Animation

Opening Sequence

Closing Sequence

Logo Animation

Opening Sequence

Closing Sequence

Opening Sequence

Closing Sequence

EXECUTION

Storyboard

Final

Execution

Storyboard

Final

Storyboard

Final

Colourgragding samples
ColourGrading Samples

Reflection:

Reflection:

Reflection:

This project strengthened my ability to combine design, storytelling, and client collaboration. Filming in an active café challenged me to adapt to changing environments while maintaining visual consistency in tone and brand alignment.

Through the process, I learned how to capture the textures, lighting, and ambiance of a live café, creating a piece that feels personal, raw, and true to Hatch's story.

This project explored how 3D workflows
and motion design can work together to
tell stories that are both thoughtful and expressive. By integrating 3D modelling, texturing, and sound, I discovered how rhythm and motion can shape
visual storytelling.

The final motion poster establishes a
motion identity that reflects the studio's philosophy: design, music, and emotion
move in harmony to create meaning.

A little BTS!