AVENIR

Skills:

Typography, Graphic Design

Tools

Tools:

Illustrator

Year:

2024

PROJECT OVERVIEW:

This project is a typographic study of Adrian Frutiger’s iconic typeface, Avenir. The goal was to highlight the typeface's geometric precision and modern elegance while exploring key design principles like scale, composition, and structure. The series includes a type specimen poster paired with three postcards, each designed to showcase Avenir’s clean form and versatility.

PROJECT OVERVIEW:

Skills:

Typography, Print Design

Tools:

Illustrator

Year:

2024

A typesetting poster showcasing the Avenir typeface design.

Three postcards featuring the Avenir typeface with varying weights, and a complete alphabet display.

Poster

Postcard 1

Postcard 2

Postcard 3

Poster

Postcard 1

Postcard 2

Postcard 3

CONCEPT:

The poster serves as both an homage and an exploration of Avenir’s characteristics. The use of bold letterforms highlights its clean geometry, while subtle details like shifting weight contrasts and strategic spacing draw attention to its precision.

The inclusion of “1988” acknowledges the year of Avenir's creation, grounding the design historically while reinforcing its timeless quality.

Moodboard

Process Work:

Sketches

Reflection:

Through this project, I have gained a better understanding of how typography communicates. I learned to design with more intention regarding scale, spacing, and visual hierarchy, and to trust that iterations are all part of the process.

Creating the poster and the postcard series deepend my appreciation and interest for typographic systems.

This project explored how 3D workflows
and motion design can work together to
tell stories that are both thoughtful and expressive. By integrating 3D modelling, texturing, and sound, I discovered how rhythm and motion can shape
visual storytelling.

The final motion poster establishes a
motion identity that reflects the studio's philosophy: design, music, and emotion
move in harmony to create meaning.